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Invented by the creative minds behind eSalon, AURA personalised hair care utilises cutting-edge personalisation technology to create shampoos, conditioners, and masques designed for your unique hair needs and goals.
You can easily adjust your hair care from order to order, whether you’d like to change your aroma, add a temporary pigment, or adjust your hair goals based on hair, lifestyle, or seasonal changes.
Starting from 30,00 €
Learn more about your unique
eSalon x AURA experience »
Your unique eSalon x AURA experience
As an eSalon customer, you’ll have a unique AURA experience that references your eSalon hair colour, so you can be confident your results from both brands will complement each other, giving you the ultimate personalised hair care and colour experience
Personalised to you
We learn about you and your hair goals through our Quiz, so we can create your custom Shampoo, Conditioner, and Masque.
Memorable aromas
Add one of our five fragrance options to your products and even select its strength level, or opt to go fragrance free.
Shades for days
Temporarily tone, enhance, or transform your hair colour with our optional Neutralisers, Classic shades, and Fantasy shades.
Whether you’d like to try a Fantasy or Classic pigment, when you take AURA’s hair care Quiz we’ll direct you to shades that will work best with your eSalon hair colour. All of our pigments are optional and temporary, meaning they’ll wash out over time.
Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.
Add subtle richness to your hair colour that inspires a double take every time you look in the mirror with an extra touch of magic.
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Vibrant Rose Gold shown on pre-lightened blonde hair
Step out of the ordinary and experience our Fantasy shades that can transform your hair. Available in Soft, Vibrant, or Bold intensities.
Colour Rose Gold
Intensity: Vibrant
Medium finish and lastingness, most vibrant on pre-lightened and light to medium hair colours.
Add subtle richness to your hair colour that inspires a double take every time you look in the mirror with an extra touch of magic.
Colour: Rose Gold
Add one of our three Neutralisers to your personalised Conditioner or Masque, and achieve the ideal, non-brassy tone in any hair colour.
Enriched with purple pigment to neutralise brassy tones, this formula offsets warm tones in blonde, grey, and white hair for an overall cool tone. This can also be used to tone highlights.
Infused with a blue pigment to neutralise brassy tones in light to medium brunette hair for an overall cool tone. We don’t recommend this shade for highlighted hair.
Crafted with green pigment to neutralise warm red and orange tones in brunette to black hair for an overall cool tone. We don’t recommend this shade for highlighted hair.
From our vegan and cruelty-free ingredients to our sustainability standards, our vision is to make the world a little more luminous.
AURA hair care is completely personalised to you based on your hair’s needs and goals. Because of this we can combine aspects of hair care that typically live separately, such as Moisture and Repair. You can also adjust features of your AURA products over time as your needs or goals change. eSalon hair care is a more traditional hair care line where individual products are focused on one hair goal and not formulated for your specific hair. AURA also offers features like ability to choose your aroma and its strength, and a pigment and its intensity. These features are not available with eSalon hair care.
Protecting your hair colour is a job we take seriously, so you’ll be thrilled to bits to know that all of our Shampoos are safe for your colour. No matter the focus of your personalised formula, your hair colour is protected. If you’re looking for advanced colour protection, be sure to select this as a goal when you take our Quiz.
Nope. While you can connect your accounts for recommendations and easy management, it doesn’t mean your autoship preferences have to be the same.
Our pigments are designed to wash out over time, so you certainly won’t get the same grey coverage that you experience with eSalon’s hair colour. We recommend that our pigmented Conditioners or Masques can be used in addition to your eSalon hair colour to refresh your colour, but they won’t provide the same base result.
Think of AURA temporary pigments as a more advanced and more personalised version of eSalon’s Tint Rinse. AURA’s pigment offering includes Fantasy shades, Classic shades, and three different neutralisers. For our Fantasy shades, you can even select the precise intensity of your colour choosing from Soft, Vibrant, or Bold. With AURA’s pigments you also get personalised hair care integrated with your pigment, compared to eSalon’s Tint Rinse, which is focused on colour transformation but not care.
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endless possibilities in hair care.
